Chat GPT: Write an article on…. [subject]
Is that how you prompt AI? Well, stop. That’s not the way to do it, and it will pop an AI-written trigger, too, so it’s useless to do it this way unless you want your site banned for using AI-written content. (Maybe not today, maybe not tomorrow, but eventually)
The prompt has become the key.
How to prompt AI can be just as complicated as actually writing the content yourself; however, it can provide you with better content, more grammatically correct content, and lay it out better. The secret is a great prompt.
So what does that look like?
A good prompt has three key elements:
- Topic
- Tone
- Accuracy
Topic
You should know your topic before you prompt and if you don’t, that’s a good prompt too!
ASK:
What are some serious questions you are noticing that real estate buyers want to know but very few websites address?
What do sellers in [particular city] want to know about selling their home
How do people search for a real estate agent in their city
If I were to target investors in [city] what would I write about so I show up in the SERPS (Search Engine Results Page) or for the AI Overview
What topics lead to conversions in real estate?
What do home buyers really want to know about a city or neighborhood
By asking what people are asking about, you can generate several potential topics to start with.
Tone
Tone can be all over the board, from 3rd grade to university scholars. So, how do you want to convey your message to your clients or potential customers? Surprisingly, most of us prefer to read at the 8th-grade level. It’s easy to understand, concise, and basic. Most of us are not professors or PhDs so we want the information in layman’s terms.
But more than that, you want to convey your own tone. Do you prefer a fun, friendly or silly tone? Professional for luxury buyers or sellers? Geared toward investors with trigger words and key points? Tell it how you want the tone to come across or better yet, upload something you’ve already written in your voice and tone so it knows to imitate it. For instance:
I want you to write on “secrets to staging a bathroom that only real estate agents know” in the tone of a friendly, informative, real estate agent giving secrets to just their clients. Make it sound juicy, exclusive, authoratative and proven. Write in such a way that the reader thinks they are getting the secrets only found on my website and if they work with me they can get even more secrets. I want the tone to be kind but exclusive to my reader.
Or you can be even more professional:
Give me content on [topic] in an extremely professional manner as if I am speaking to high-class, professional individuals that prefer more doctorial disertations and explanations.
You can make it any tone you want, and if it doesn’t work, ask it again. “Make it more friendly, more professional, more kind, more funny, throw in some jabs and jokes or make it so the reader feels really high-class for reading this great information.”
Accuracy
AI will only generate what it can find or what it’s been given. If it knows nothing about something, it will track down any and all information it can find on the subject; however, if that information is wrong, the outcome will be wrong, which you don’t want. Good content relies on the EEAT method:
- Experience
- Expertise
- Authority
- Trustworthiness
It is a Google framework for assessing the quality and credibility of web content. Google looks for this so if you are just regurgitating information that anyone has, Google won’t find a lot of value in it, unless you have more value elsewhere on your site and can piggyback on that. What you want is to be the expert and the ONLY expert (if you can) on that topic.
We work with real estate primarily, but just about any topic can work. What do you know that no one else does? Maybe it’s the HOA rules of a condo building that no one has provided online, and now you can provide it and supply your own take on it, or expert advice, or explanations about it. That’s what Google is looking for.
But AI has been known to regurgitate inaccurate information so you still need to go through it for accuracy.
Then can you just copy and paste the information?
NO! You’re prompt might be 1000 words long (and it probably should be) but that doesn’t mean you should just assume everything went as planned and paste it into your site because guess what? It’s STILL AI-GENERATED! And AI detects AI so it will pick up that it’s AI.
So, then what’s the point? I’ve spent an hour trying to prompt this thing and I still can’t use the information? ……. EXACTLY. This is where we say, just write it yourself! However, I know not everyone wants to do that. So here’s the secret.
Do all the above to prompt AI. Ask it about topics, tell it to write your topic in the tone you want. Tell it to answer questions like these:
Does the content provide original information, reporting, research or analysis?
Does the content provide a substantial, complete or comprehensive description of the topic?
Does the content provide insightful analysis or interesting information that is beyond obvious?
If the content draws on other sources, does it avoid simply copying or rewriting those sources and instead provide substantial additional value and originality?
Does the headline and/or page title provide a descriptive, helpful summary of the content?
Does the headline and/or page title avoid being exaggerated or shocking in nature?
Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
Would you expect to see this content in or referenced by a printed magazine, encyclopedia or book?
Expertise questions to Prompt AI
Does the content present information in a way that makes you want to trust it, such as clear sourcing, evidence of the expertise involved, background about the author or the site that publishes it, such as through links to an author page or a site’s About page?
If you researched the site producing the content, would you come away with an impression that it is well-trusted or widely-recognized as an authority on its topic?
Is this content written by an expert or enthusiast who demonstrably knows the topic well?
Is the content free from easily-verified factual errors?
Would you feel comfortable trusting this content for issues relating to your money or your life?
Presentation and production questions.
Is the content free from spelling or stylistic issues?
Was the content produced well, or does it appear sloppy or hastily produced?
Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
Does the content have an excessive amount of ads that distract from or interfere with the main content?
Does the content display well for mobile devices when viewed on them?
Comparative questions.
Sandy Jamison, REALTOR in San Jose, offers even more tips: “Does the content provide substantial value when compared to other pages in search results?
Does the content seem to be serving the genuine interests of visitors to the site or does it seem to exist solely by someone attempting to guess what might rank well in search engines?”
THEN – go through it with a fine-toothed comb and recreate sentences, re-write paragraphs in your own words, tweak, alter, change up, etc… Then add in a quote or two from you or another trusted source and give an attribution link. Link related topics to other pages on your site (at least 3), link off-site to external sources where it makes sense or to the source of a quote, add in headers, bullet points and layout design. Tell it to give you the information in a code box in HTML so it takes out all the added code because AI will throw in weird code like “Apple: or DataStart: DIV: or Reference or Index”
You don’t want any of that in your code, so make sure the HTML code is clean by literally asking for it.
Again, by the time you’re done with all this, you probably could have just written your own content, so why bother? I’ll tell you why. You are one person. AI is everyone, everywhere, all at once. It can provide information, tips, and unique information you may not have thought about that can add and enhance your article. You can always add in what you want, your own perspective, your own take, and you should! But AI can also give you some ideas in addition to yours that you may not have thought about before.
So, in using your valuable insight and information coupled with what AI comes up with, you will probably create an outstanding article, fully exhaustive and complete with all the available information, including YOUR ADVICE. This is the key on how to prompt AI and great content: writing something no one has written about, from a perspective no one has but you, and then letting AI add and enhance the post, correct any mistakes, tweak grammar, hone the tone, and make it shine.
AI can be great for writing content. Just know how to prompt AI and then tweak and you’ll be all set!
