Facebook, Twitter, LinkedIn, Google+, Pinterest, tumblr, and numerous other lesser well-known social media websites are inundating our Internet faster than most people can keep up. Regardless of your industry or your business, being on social media has become important and if you’re not on at least one of them you can get left behind. Today’s consumers want to know that they can find you anywhere and with more and more social media business pages and industries popping up in the search engines, not being included can lose business and customers. But how can anyone keep up with all of them?
The key is to find the social media that you’re going to stick with and use.
Don’t be on every social media if you’re not going to use them or don’t know how. There’s no point to have a twitter account if you’ve never tweeted anything, you have no followers, and follow no one. Social media is exactly that; social. If you don’t engage your clients, respond and carry on discussions, there’s no point to have the account. It might look impressive at the bottom of a blog but if someone find you on the social media and you have nothing to offer, they’re not going to follow you or respond.
The key is finding the social media that works for your industry. Visual sites such as Pinterest and tumblr work very well with businesses that showcase food recipes, arts and crafts, and retail products. Google+ is excellent for real estate agents and more high-tech industries that connect with each other, converse, share ideas, and permit each other’s businesses. Google+ is excellent for indexing individual posts as opposed to Facebook, which individual posts and status updates are not indexed by the search engines. When you post something in a status format on Google+, it can be indexed and showcased in the search engines by all the follow you. But again, if no one followed you there’s no point to show up in the search engines for your post.
Facebook is great for keeping clients and potential customers interested in changes, latest events, updates, and status reports. This can work for a wide variety of businesses but if you’re not going to use it properly and respond or carry on discussions with those that comment and like your posts, you will probably lose followers and potentially miss out on business. View Vision Realty on Facebook and Huntsville real estate pro Amanda Howard.
Twitter makes a great one-phrase statement that can either be a link to your website, picture, post, or a great way to blanket conversations by tagging people and joining in conversations about specific topics using hashtags.
Tumblr is kind of a combination of everything where you can have images and pictures, ‘like’ posts and follow people, write articles and content as well as promote links and information. I would suggest tumblr is not the best for discussions and conversations but it still can be useful in connecting with your clients. If you’re unsure of which one to use, tumblr might be the best option but it’s also used as a form of a blog and social media combined into one.
Regardless of which social media you choose to use, and it could be a variety of several, make sure you give your clients and your readers the option to share your information on which ever social media network they choose. It’s a great idea to have sharing buttons for Twitter, Facebook, Google+, Pinterest, and numerous other social medias. View Hawaii Realty Pro for examples of both. Google and other search engines follow these shares quite heavily and the more something is shared or liked, the more important it must be.
So don’t miss out on social media but you don’t have to get overwhelmed and confused by it either. Find what works best; it may simply be what you’re already using for personal use and simply blend that into business.
Personal SEO offers a variety of coaching and training on social media as well as blogging and SEO tactics.