Slow Season Website Checklist

In most markets around the country, things slow down this time of year (okay, I know not in Florida, but you’re the exception). And now is a great time to revamp or refresh your website and get it ready for the spring season, which is right around the corner. By...
How to Optimize for Voice Search

How to Optimize for Voice Search

“Okay, Google” – “Alexa” – These are two new entities in a lot of homes now. We tell them to add things to a shopping list, tell us a joke, or like me, get quick facts when homeschooling. But voice search is the newest thing and...
If You Want to Compete, Know Your Competition

If You Want to Compete, Know Your Competition

“To know your enemy, you must become your enemy” — Sun Tsu Art of War This book has so much to offer everyone regardless of your business, where you are in life, or your age. It is non-discriminatory on all of these areas. Whether you are competing in the business...
The Importance and Cost of an SSL Certificate

The Importance and Cost of an SSL Certificate

SSL Certificate (Secure Sockets Layer). That’s the httpS at the beginning of your website domain address. They’ve been around for a couple years now but they are getting more and more important and if you don’t have one, you’re already behind...