How social links have an impact on your overall SEO
As we talk about back links and how to gain them from high-quality sites or from blog comments and guest blogging, we can't leave out the very important social media back links. Although most of these back links, meaning a link from a post that you put on Facebook, Twitter, LinkedIn, Pinterest, or Google Plus, are no follow back links, the way Google changes their algorithms, these may not always be no follow tags. Just because one area is not being utilized as much as another doesn't mean that next week it won't be as important. We need to spread our Internet presence across all social media and across the board regardless of the no follow tag or a do follow tags.
While we are always trying to get high quality back links from .gov and .edu sites and they are still your top page rankings sites you want to back link from, you should not only go for them and disregard all of the lower quality sites and social media links.
Read more: How to Gain More Traffic to Your Site
Social media has a variety of different effects; not only with the search engines but of course with our readers as well. We have to capture them with whatever we are talking about so that they click on the link, go to our website, read the material, and ultimately contact us. If only a search engine is finding us and not our potential clients, our conversion rate is extremely low or nonexistent.
So does this mean that you have to sit in front of a computer for five hours every day posting everything to all the different social medias, finding do follow comments blogs, and getting other people to write on your website as you write on theirs putting a link into your content? Well, maybe not five hours, but if you can set aside 30 minutes a day to do one or two of these items you will be far more ahead of the game than your competition.
What you need to do is find an easier way to conduct this type of marketing. Using an online organizer such as Hootsuite.com can help you post once and automate that post to twitter, your Facebook, either personal or business page, your Google business page, and LinkedIn (as well as a free WordPress site, foursquare, MySpace (is that still around?) and mixi.)
You can use a free Hootsuite.com account up to five social medias which is typically about all anyone can handle. You simply post once make sure you add in a link to your website, the blog post, a specific page on your website, etc. and add a catchy title or phrase that's going to want to make people click on the link. Do that once a day and not only are you getting your information out there but you're not spamming people across the board either. You can certainly post anywhere from 1 to 4 times a day reasonably. Some social media blogging says that 10 to 30 times a day is appropriate or adequate but I find that when I see the same person over and over and over bugging me about the same thing I tend to want to hide a lot of their posts. As long as you keep yourself in the back of everyone's mind as to what you do, who you are, why you do it and how you can help them, they know who to turn to when the need arises. You are consistently and constantly keeping yourself in front of them as well as building a great base of social media back links.
Don't disregard social media back links just yet. They may come in handier in the future as Google is constantly changing their algorithms and the way they rank sites.