How to Optimize for Voice Search
“Okay, Google” – “Alexa” – These are two new entities in a lot of homes now. We tell them to add things to a shopping list, tell us a joke, or like me, get quick facts when homeschooling. But voice search is the newest thing and even if we’ve spent years perfecting our SEO on […]
Your Google Business Page Could Be the Key to New Leads
If you have a business, chances are you have a Google business page, even if you didn’t set it up. Google will find your business elsewhere, either on Yelp, Facebook, or other places, or even your website and they will create a page for you, often without you knowing it. If you don’t know if […]
Google’s Panda 4.0 Update Targets More Low Quality Content
The Panda 4.0 is a major update versus just a refreshing of the current algorithm. Pandas identify sites that have low quality content such as thin or duplicate content. Currently tracking down low quality sites and knocking them down a few pages and boosting high quality content up the search engine ranks. This could be […]
Google Wants to See You Everywhere… Well, everywhere that matters
Google Wants to See You Everywhere… Well, everywhere that matters 10 years ago it was easy to get ranked because not that many people were doing it. Search engine optimization was a new technique that not many knew about and those that were, were finding shortcuts, loopholes, and ways to scam the system. Those that […]
What Really Matters in On-Page SEO?
How on-page SEO is changing and yet how much is staying the same While SEO changes with the times, the hackers, and the black-hatters, some things do remain the same. Search engines are always trying to find the best ways to deliver the goods to the searcher. Real, Genuine, Actually what they were looking for, […]
Emotional Responses Keep People on Your Site
Are you getting emotional with your readers? Blogging and articles are getting harder and harder to evoke emotions out of people but that’s exactly what we need to accomplish if we are going to get the results we want from our readers. Because Google is looking for more and more ways that people are interacting […]
What Not to Do in SEO
Don’t make these vital mistakes when optimizing your Website or Blog 1. Using your keywords too much and over-emphasizing. A bolded keyword once or twice in the content is plenty. If you have the topic and keyword or phrase in the title and description and them talk about it in the content, search engines AND readers […]
Will Over-Optimizing Penalize Your Site?
This month Google released a new algorithm (the way they measure and track websites) that will actually penalize you for over optimizing your website. Google is always looking for the newest and best way to determine accurate search results for it’s readers and those that simply optimize without actually providing relevant and fresh content may […]
What Does Google Want?
Google is a tricky animal. Just when you think you got it figured out they change the game plan on you. Finding out what Google wants reminds me of that movie "What Women Want". You just never know… and like a woman, when you think you DO know, they change their minds. Google wants realness. […]
How to Use Google’s +1 Feature
Are you a +1? Do you +1? Now you can! A couple months ago I wrote a blog introducing Google's new +1 Feature similar to Facebook's "like" button. Now Google is ready to roll it out. You do need a Google Profile to start "+1" -ing things but go for it! It's a great way […]